Nykaa’s Marketing Strategy 2025: How Beauty, Tutorials, and Glam Rule India’s E-Commerce
Ambika Agrawal Discover Nykaa’s 2025 marketing strategy — from influencer tutorials and AR try-ons to Luxe stores and PR recovery after the #NykaaFake controversy.
Discover Nykaa’s 2025 marketing strategy — from influencer tutorials and AR try-ons to Luxe stores and PR recovery after the #NykaaFake controversy.
Every week, learn one unique strategy top brands use to win customers. No jargon. Just real examples.