Nykaa's success wasn’t overnight! From digital marketing hacks to its IPO, here’s how Falguni Nayar made Nykaa the leading beauty and skincare marketplace in India. Read about its growth, revenue,…
Welcome back to Brands Pe Charcha. Today we are talking about Minu Margaret, and how she created BlissClub, a brand that is innovating the activewear industry by focusing on comfort.
Discover the rise of DeepSeek—the AI challenger taking on ChatGPT with affordability, speed, and innovation. From overcoming US sanctions to redefining AI accessibility, this is the story of the underdog…
Hindustan Unilever Limited (HUL) announced the acquisition of a 90.5% stake in Minimalist, a direct-to-consumer (D2C) skincare startup, for an astonishing ₹2,955 crore in an all-cash deal. This acquisition, set…
HealthifyMe's social media strategy blends humor, relatability, and expert content to engage, motivate, and build a strong fitness community.
Haldiram’s journey from a small Bikaner shop to a global snack giant shows how tradition, innovation, and resilience lead to success.
Dyson’s pricey Airwrap, costing around ₹50K, became a luxury status symbol in India, fueled by influencer marketing with stars like Deepika Padukone.
Discover how Sugar Cosmetics rose from a small startup to a global beauty brand. Learn about their inspiring journey and the factors behind their success.
Swiggy, valued at $12.1B in 2024, drives growth with a 44.9% revenue increase in FY23, despite ongoing challenges in achieving profitability.
Aman Gupta's entrepreneurial vision transformed boAt from a startup into a lifestyle brand, leveraging Shark Tank fame to drive massive growth and market dominance.
Every week, learn one unique strategy top brands use to win customers. No jargon. Just real examples.
Ambika Agrawal