DaMENSCH: How a D2C Brand Changed the Way India Thinks About Men’s Innerwear
Ambika Agrawal How DaMENSCH transformed men’s innerwear from a utility product into a premium lifestyle category through D2C branding and perception shift.
Marketing Strategy
Libas: How an Indian Brand Made Everyday Ethnic Wear Feel Modern Again
How Libas built a fast-growing ethnic wear brand by modernising everyday Indian fashion through convenience, online-first scaling, and relevance.
MDH: How a Founder-Led Trust Strategy Built One of India’s Biggest Spice Brands
How MDH built a ₹2000+ crore spice brand using founder-led trust, deep kirana distribution, and decades of consistent branding.
Fevicol: How a Carpenter’s Favourite Glue Became India’s Most Trusted Adhesive Brand
How Fevicol turned a commodity adhesive into India’s most trusted glue brand through carpenter loyalty, deep distribution, and iconic advertising.
Royal Enfield: How Category Creation Built India’s Mid-Size Motorcycle Leader
How Royal Enfield built India’s mid-size motorcycle dominance through category creation, community, identity branding, and focused strategy.
D-Mart: How a Financial Loop Built India’s Most Profitable Retailer
How D-Mart built India’s most profitable retail chain using early supplier payments, cost control, and a powerful negative working capital loop.
Meesho: How an Anti-Amazon Model Built India’s Biggest Value Commerce Platform
How Meesho built India’s biggest value commerce platform using zero commission, community trust, and a bazaar-style model for Bharat.
OfBusiness: How an Indian B2B Company Built a ₹19,000+ Crore Business by Selling Timing, Not Products
How OfBusiness built a profitable ₹19,000+ crore B2B business by embedding credit into procurement and solving cash-flow timing for SMEs.
Vahdam India: How a Global-First D2C Brand Rewrote India’s Tea Playbook
How Vahdam India built a profitable global-first D2C tea brand by focusing on exports, freshness, and premium positioning instead of mass FMCG tactics.
Balaji Wafers: How an Indian Snack Brand Built a Massive Empire Without Advertising Gimmicks
How Balaji Wafers built a powerful snack brand using distribution, pricing, and street-smart marketing instead of celebrity ads and hype.